![]() That's great for cameras but you have to be really careful because, yes, you're thinning the face, but you're also dragging the face down. What you were taught to do was to suck in your cheeks and apply the sculpting there. Again, that's very intimidating and unnecessary. In the previous years, it was about taking these very dense products and putting the stripes. I like to exfoliate using my wipes and then I go on to skincare. View full post on Instagram Can you walk us through your contour process?įirst I clean the skin. "This is not a collection that's going to help you get your YouTube snatched look, with all the strong lights and the Photoshop and all that stuff. ![]() "Social media is one thing, and real-life is another thing, and that also ties into the inspiration," he says. Now, Dedivanovic is taking back the narrative with the latest launch from his beauty line Makeup By Mario: a collection of blush, bronzer, highlighter, brushes, and, yes, contour.ĭedivanovic insists that these products aren't for Instagram face beats but for the everyday woman. From YouTube to Instagram, contouring dominated the internet, with many beauty influencers referencing Dedivanovic's work. What started as "an inside joke" between Dedivanovic and Kardashian would help spark a beauty movement across social media. "He was taking pictures, and of course, that picture is the one that goes out all over the world, and then people think that's what I do," he recalls. We were like, 'Oh, let's do the Instagram lines for fun.'" A behind-the-scenes photographer captured the look, and the rest is history. "Kim and I were on set one day, and we were literally joking. "There's this one that haunts me," Dedivanovic tells over Zoom. In fact, the beauty technique-expertly drawn lines blended out to sculpt the face-started as a joke between him and his client of over a decade, Kim Kardashian. ![]() Mario Dedivanovic never expected to become the King of Contouring.
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